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Once you buy an item, you can upgrade it for increased cost to multiply its benefit by its level. The cost goes up by 15% with each purchase, which is pretty standard for clicker games.
However, each new base item only improves in viewership gain by about 40% while being about 25% more expensive, meaning that it is only cost-effective to buy a few upgrades for each before moving on to the next one. See the table below for how many levels you should put in each before the next item gives you more gain per amount spent.
In addition, you must take into account the investment cost of each upgrade. Included in the table below is the time it takes for the base item alone to recoup its own cost, before it starts making you a true profit. This amount of time grows with each upgrade at the same rate of 15%. Keep in mind with this that your passive gains stop at 15 minutes when the game is not active. But on the other hand, if you are an active player, all of the synergies these items grant will help them break even much faster.
Items List Edit
|Item||Base Cost||% of Next Item's Cost||Views per Second Gained||% of Next Item's Gain||Level Before Next is Better||Time Before Base Item Breaks Even|
|Tell Mom's Friends||25||10%||1||50%||11||25 seconds|
|Social Page||250||20%||2||40%||8||125 seconds|
|QR-code Fliers||1,250||28.7%||5||33.3%||2||250 seconds|
|T-shirt Marketing||4,350||21.8%||15||39.5%||5||4.8 minutes|
|Radio Advertisement||70,000||28.6%||110||39.3%||3||10.6 minutes|
|Hire PR Person||245,000||28.6%||37.1||32.9%||2||14.6 minutes|
|Magazine Interview||857,500||27.7%||75.5||40.5%||3||17 minutes|
|Appear in TV Show||3.1 M||25.6%||179.1||39.6%||4||25 minutes|
|Crowdfunded Game||12.1 M||25.2%||435.1||33.1%||3||38 minutes|
|Start Controversy||48.1 M||25%||960||40%||4||50 minutes|
|Subway Advertisement||192.1 M||25%||2,304||33.3%||3||80 minutes|
|Biography Movie||768.4 M||24.8%||6,912||33.3%||3||1.8 hours|
|World Tour||5.7 B||-----||21,760||-----||-----||2.4 hours|